American Family Insurance works to keep their policyholders fearless and their dreams protected. Their biannual magazine, American Dreams, is hyperpersonalized and full of helpful tips and information – and it was time this analog magazine went digital.
We filled our Instagram stories with clickable, shareable, shoppable, interactive versions of American Dreams content, from posting a Homebuying 101 in 3 frames to ramifying a “choose your own summer adventure” story.
We used styles and techniques native to Instagram Stories to make the social version of American Dreams helpful, engaging, and entertaining – then drove to more information on the American Family Insurance site. We organically grew their Instagram engagement tenfold in one campaign.