Argentina is a nation full of people who are creating unique and innovative ideas with the power to impact human life and the world - along with those who want to know their stories, believing the impossible is possible. In 2017, Samsung decided to be part of this conversation. Since then, the brand has encouraged Argentina's community of local entrepreneurs, through Samsung Innova, to promote valuable ideas and projects. RAPP Argentina was the ideal ally to make it happen during the three years of the project.
We developed an end-to-end strategy for the project, building a strong team to bring it to life – all of them with a great eye for finding the most innovative and technological ideas. As the coordinators of the competition, we enabled Samsung to move into the market to find, and highlight, those entrepreneurs that make the impossible possible for a better world.
We formed a team with strong know-how, which enriched and strengthened the proposal during these three years. We made the entrepreneurs and their innovative ideas the protagonists through powerful stories that were broadcasted on and offline. In each version of the contest, Samsung Innova played a large role in the conversations in different media and social networks, amplifying the competitors’ projects and awareness for the Samsung brand.
Jean Del Pino
Marketing Manager - Mobile Division, Samsung Argentina