WORK

SAP CONCUR

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WHO WE STOOD UP FOR

The unsung heroes of business travel—travel managers. They connect all the dots from behind the scenes, but their effort often goes unnoticed unless something goes wrong.

HOW WE DID IT

An immersive online experience allowed travel managers and their colleagues to celebrate their unique heroism. They could create custom travel hero videos and posters depicting their super-powered alter ego. We also used social channels and a teaser video to build excitement, before we launched at the GBTA travel conference and scaled globally.

WHY IT WORKED

By highlighting travel managers’ often underappreciated efforts, we brought appreciation to the #truetravelhero while introducing them to new business solutions.

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