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Insights

Here you’ll find articles from around the RAPP network that provide insights into our thinking, culture and processes.

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2,789.4 Miles and 23 Hours of Revelations

February 18, 2022

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Marketing Analytics Platform (MAP) Powered by OPMG Part 2: Unlocking Customer Insights With a Modern Marketing Data Platform

February 16, 2022

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Marketing Analytics Platform (MAP) Powered by OPMG Part 1: Activating Insights From Your Customer Data

February 03, 2022

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The Rapid Digitization of B2B Marketing Is Upon Us

February 03, 2022

How to Analyze the Customer Behind the Brief

December 21, 2021

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The Great Resignation, BLM, and How to Provide Better Leadership

December 01, 2021

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The ‘Why’ Behind Creating Personalized, Tailored Content to Build a Better Brand Relationship

December 01, 2021

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4 Steps to Support Emotional Wellness and Care for Your Inner Creative

October 29, 2021

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Advertising and the Importance of Asking Why?

September 30, 2021

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Using Human and Machine for Better Customer-Centric Experiences

September 10, 2021

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Is Direct Mail Dead? Not Even Close

August 27, 2021

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Adventures in Translation: Lessons From the Trenches

August 13, 2021

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What It’s Like to Be an Asian American in Advertising

July 30, 2021

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Why Your Commercials Should Be More Like Emails

June 25, 2021

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Why CRM Agencies Produce So Many Big Ideas

June 04, 2021

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