RAPP UK'S BELINDA CLARK ON THE LOYALTY PROGRAM'S NEW TWIST

"Mintel’s latest Customer Loyalty & Reward Schemes report suggests that 'retailers need to increasingly evolve their loyalty schemes so that they are not just focused on points and monetary rewards, but on engaging emotionally with customers by offering them unique experiences or services'.

The times are changing so if bribing customers is no longer the best option, what is?"

Read more with Little Black Book.