BUILDING AN 'INTRAPRENEURIAL' CULTURE

Chris Freeland, Chief Executive Officer at RAPP UK, spoke with The Drum about the meaning of the term "intrapreneurial," and its connection to the newbies to the workforce, Gen Y.

Freeland states, “In recent times... what has become even more fundamental to success are the individuals within our companies who have the express permission and freedom to think, create ‘things,’ and be rewarded for their creativity. All the positive traits of the entrepreneur, yet offered up within the safe confines of the company that recognises that potential. This is where the Intrapreneur comes in.”

Read more about the intrapreneurs of today, visit The Drum.