August 12, 2019 under
JOHN WELLS, PRESIDENT RAPP LA & DALLAS, ON AMPLIFYING YOUR CRM PROGRAM
"Brands have finite resources and budgets but an infinite appetite for growth. Because they need to decide where to spend those precious resources, they often leave a customer relationship management program at the table without understanding its true value.
That’s a mistake. While companies have traditionally considered CRM programs as sales tools, the CRM program and the customer experience today is one and the same."
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