RAPP'S MATT DAVIS DISCUSSES THE IMPACT OF THE PANDEMIC ON CHRISTMAS ADS

"From what we've seen so far, there’s no ‘one size fits all’ when it comes to ads depicting Christmas in the time of a global pandemic. As the festive showdown gets underway, The Drum explores the approach taken by brands so far to try gauge what we can expect from the rest of 2020’s Christmas ads. Will advertisers deliver a well-needed dose of sparkle, or will Covid-19 be the Grinch that stole Christmas ads?

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