June 13, 2018 under
MOA NETTO, RAPP NY, TALKS ABOUT CREATIVITY AND AI
"Is artificial intelligence a threat to creative professionals, waiting in the wings to steal jobs and turn the marketing industry into a Matrix-style dystopia?
Despite that some AI-generated art, music, and poetry is already indistinguishable from man-made work, numerous studies by McKinsey & Co. indicate that people still understand their fellow consumers better than any machine can at this point. Marketers remain integral to solving complex problems that consider a range of variables, from a client’s budget to a buyer’s emotional drives. Instead of replacing them, AI can be used to help creatives become more creative.
The biggest challenge is identifying the right balance between automation and human workers, ultimately fostering a culture of collaboration — not of fear."
Read the full article here.