PETE MAGUIRE, RAPP NY, TALKS ABOUT COMPANY CULTURE WITH THE INNOVATION ENTERPRISE

"Every modern company loves to tout its innovative methods. But what is innovation, and does it truly define the future for brands? Or is it just the latest buzzword?

To answer these questions, companies must understand the difference between invention and innovation: Businesses that build for the sake of building practice invention, while those that build to meet real market needs practice innovation. Only true innovation allows companies to create solutions that lead to meaningful growth and greater relevance."

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