May 10, 2021 under
RAPP UK creates wine cellar walk campaign for Laithwaite's Wine
"Created by RAPP UK, the TV ad features the Laithwaite’s ‘wine cellar walk’ but this time at a classic British garden BBQ.
It pokes fun at the stuffiness of wine culture and the assumption that to be into wine you need a sprawling chateau with a packed wine cellar.
The Characters, who are deliberately younger and more relatable to Laithwaite’s post lockdown customers, pretend to disappear down an imaginary staircase, returning with a bottle of wine to a mixed response from their audience."
Continue reading and see the campaign with Media Shotz.