SHRAVYA KAPARTHI, RAPP DALLAS, WEIGHS IN ON MARKETING LESSONS FROM INDUSTRY GIANTS WITH INC.

"I've never met a business that doesn't want to improve company branding or marketing. The best businesses in the world built great brands and marketing strategies by continually investing in both. They employ massive teams and hire the brightest professionals to continually identify ways to improve and grow.

Yet most of us don't have the same budgets as Coca-Cola. We need an edge, a way to hack the process of building a great brand and executing high-performance marketing campaigns. Fortunately, there's an easy way to do this that leverages all the investments of industry giants without making the same effort. This method simply involves observation and learning."

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