November 13, 2015 under
MOBILE AD BLOCKING: SHIFTING THE ADVERTISING PARADIGM
RAPP NY’s SVP of Technology, Spiro Mifsud, is featured in Mobile Marketer! “Mobile ad blocking: Shifting the advertising paradigm” speaks to the future of the technology that’s becoming increasingly popular with consumers today…
“With consumers calling the shots more than ever before, brands will be pressed to adapt by developing non-invasive, user-centric ad strategies. They will need to establish true consumer engagement, encouraging users to participate at-will.
At the moment, personalized or targeted ads are most often executed on the marketer’s terms. Data and information is used to track a user’s actions and send ads in response. But that is not personalization. It is still an interruption.“
Read the full article here: