Newsmakers

Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.

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January 07, 2021

RAPP US ECD, MOA NETTO, HELPS BRANDS FUTURE-PROOF THEIR LEGACY

January 07, 2021

Who's doing it right? How can brands nail it? Read more with Thrive Global.

November 11, 2020

RAPP'S MOA NETTO ON HOW TO RE-ENERGIZE YOUR BRAND

November 11, 2020

Check out the tips he offers to Authority Magazine!

October 13, 2020

RAPP'S CAROLINE PARKES WEIGHS IN ON THE DECLINE OF LUXURY FASHION & BEAUTY

October 13, 2020

She talks with InternetRetailing about why the category's been hit hard, during the pandemic.

April 23, 2020

RAPP'S GLOBAL CSO, SHIONA MCDOUGALL EXAMINES THE TRUE MEANING OF 'VALUE' FOR BRANDS, DURING COVID-19

April 23, 2020

Learn what the word means to different consumer groups, in this historic moment in global history, with Adforum.

April 16, 2020

HAMISH MCCOLLESTER ON THE KEY TO THE NEW BRAND EXPERIENCE

April 16, 2020

RAPP LA's Group Creative Director talks to American Marketer about below-the-line marketing.

February 25, 2020

UK CEO, CHRIS FREELAND, EXPLAINS WHAT BRANDS CAN LEARN FROM WAR PAINT, WITH THE DRUM

February 25, 2020

Why category-redefining brands, looking to make waves, should take notes from the men's makeup brand.

November 26, 2018

MARCO SCOGNAMIGLIO, CEO, TALKS ABOUT 2018 BRAND FAILS WITH MARKETINGDIVE

November 26, 2018

Explore some of the biggest brand fails of 2018 - and what marketers can learn from them.

January 12, 2017

THE POWER OF BRAND NARRATIVE: 5 WAYS TO CREATE IT

January 12, 2017

RAPP NY's Hakarl Bee knows every brand has a story to tell. Make sure yours is worth telling.