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Read his three crucial steps with MarketingTech.
Data has become voluminous, inexpensive, and noisy, so marketers need to focus harder than ever on objectively analyzing the results.
What does a future with restricted data mean for marketers?
Gim joins a group that meets to discuss the latest innovations, create guidelines and work on demonstrating the value and positive business impact of Data Science.
Rowe joins RAPP UK as Head of Marketing Sciences.