THE FIGHT FOR TALENT BETWEEN THE CREATIVE & TECH INDUSTRY

Are creative industries losing their talent to tech companies? Jason Andrews, RAPP UK’s ECD, shares his point of view…

“The fact we all lead virtual lives alongside our real ones has had an increasing influence on the kind of work creatives want to make. There’s an expectation that every brief will now have a social or ‘innovation’ dimension and we really encourage exploration of that.”

Read more about Jason’s thoughts on the subject, as well as input from his peers, and fellow  Rose Creative Awards judges, here.